This document is to serve as a Process Evaluation Plan for the Global Livingston Institute (GLI) iKnow Concert series in Uganda and Rwanda. Despite previous impact studies, this will be the first time GLI plans to evaluate the concert program using this approach.

The “iKnow” Concert Series first started as a small concert in 2014 hosting 4,000. Astoundingly, by 2019, it had hosted a total of 300,000 while providing additional health benefits; HIV testing, products for reproductive health, cancer screening, etc. It was a massive success, and the ability to use music to together communities is commendable.

What are the cultural and societal factors that prevent a stronger women's presence at the concert? How does the empowerment of the genders increase the effectiveness of destigmatizing HIV/AIDS?

Each month, across Sub-Saharan Africa, more than 95 million people access Facebook, with 97% on mobile. The future of the iKnow Concert Series is strongly recommended to look into expanding as a virtual model.

New HIV infections in Uganda rose 21% between 2003-2013. Since 2014, Global Livingston Institute works with community partners to produce the "iKnow" Concert Series in rural Uganda. This annual, free concert series brings musicians/celebrities to stress that people can live long, healthy lives while being HIV-positive, aiming to decrease stigma.

Through working partnerships with community stakeholders, music was identified as a potential mechanism to deliver messages about sexual health and HIV given its cultural significance in rural communities throughout Uganda. We have hypothesized that an event-based HIV awareness and testing initiative can reduce stigma and increase the acceptability of testing in rural Uganda.

The Global Livingston Institute partners with local organizations in Uganda and Rwanda to provide free health services such as Human Immunodeficiency Virus (HIV) testing, cancer screening, and family planning counseling to residents during the iKnow Concert Series and the Tour du Rwanda Concert Series.

From 2014 through 2016, we produced a music festival in rural Kabale, Uganda in order to facilitate HIV testing and reproductive health services offered by NGOs specializing in HIV and sexual health.